Designing and building gorgeous custom homes that people love since 2005.

Prime Design Build is a state-of-the-art independent custom home builder and design company based in beautiful Denver, Colorado. Founded in 2005 under the experienced and dynamic leadership of Robert Higdon, Prime has already left a mark on the Denver landscape.

We specialize in luxury Denver custom home design, development, and construction from the ground up and also provide home renovations and permitted additions. Our ultimate goal is to create beautiful and functional spaces that you are proud to call home.


At Prime, we treat each project individually and with a dedicated, hands-on approach. Whether you’re interested in a small renovation project or a big design-to-build project for a 5-bedroom home, you receive the same stellar treatment and project handling.


Every home is as unique as the people that live there. So, we start by getting to know each of our clients and get a sense of their overall goals, design ideas, and expectations for the project.


We work diligently to make sure that every single person who is part of the decision process for your Denver custom home has all of the necessary resources at their disposal to make an educated decision.

At Prime Design, we help you create precisely what your heart desires. Choose from our expansive design list or we can create completely customized designs based on your unique style.


Once your design and location are nailed down, we select the most qualified contractors to bring those dreams to life in the most efficient and quality way possible. Each of our contractors is Denver certified in their respective trade and is an expert at what they do, ensuring that your home is built to incredible standards.


Finally…the unveiling. Once the home is built, and all permits are filed, we unveil your Denver custom home. The best part of the process is always the look on a new homeowners face when they see their home for the first time.

All The While…

We make sure that our team communicates and collaborates with each of our customers during every single phase of their custom home project. No matter what!

Our custom home building practices are quality-driven with an unflinching commitment to complete tasks in a timely manner. We keep terms transparent and guarantee that there will never be any hidden costs.

Meet the Prime Team

When it comes to quality, we invest in the best people to drive our design and construction, so you can rest assured that you’ll always be getting nothing less than Prime-quality service.

Owner & Founder Rob Higdon


Founder & President

Robert Higdon is a registered home builder in Denver, CO and founded Prime Design Build in 2005 on the idea that everyone deserves their dream home.

Trained as a U.S. Marine, Rob brings a unique focus and a disciplined approach to home building that is rarely seen in the industry. After his years of service, Rob spent eight years working within the home automation technology industry and applies that experience to each custom home that he designs or builds to enhance the livability and functionality of each home.

When Rob isn’t helping clients to design and build the custom home of their dreams, he loves to play the drums and is an avid outdoor enthusiast.